Jun 10
4
The content of your poker affiliate website is an essential factor in SEO, as we’ve discussed before. It has to be original, and it has to be unique, and compelling enough that people will want to come back and read more. With an RSS feed, you can expand that mission and boost your SEO power in the process.
Now that you’ve taken time to master the finer points of creating this content, it’s time to make it easier for your fans to find your content when they want it. To do this, you’ll want to install RSS (Really Simple Syndication) capabilities so you can distribute your content more easily to your audience, delivering your content directly to them.
But wait — if the goal is to bring traffic to your site, why would you want to set up an RSS feed and essentially deliver your content to them, the opposite of bringing them to you?
The best answer: RSS can be an enormous boost to your branding and search marketing efforts (SEO), and in the long run will deliver far more visitors to your site. Since so many webmasters are seeking out new, fresh content every day, many of them rely on other sites’ RSS feeds to refresh their sites daily. If they choose to use your RSS feed, you’ll get an automatic backlink to your site, and you get free advertising for your content. That’s more valuable than actually bringing that one visitor to your site; instead, you’re building a network that will bring potentially dozens (even hundreds) of visitors to your site in place of that one you may have lost.
The value of RSS for SEO is becoming clearer; relatively new services like Web Traffic Genius can customize an RSS SEO solution for you, or you can do it yourself.
Most affiliates use other sites’ RSS feeds. That’s fine; it’s a good way to add third-party content to your site and keep it fresh. (For info on how to install other sites’ RSS feeds to your own site, )
But the more advanced and truly ambitious affiliate will strive to distribute his or her own blog content via RSS feed, for the reasons outlined above.
